I follow tons of blogger on social media. I love seeing their creativity, style, and supporting them in their journey. But there is one thing that drives me crazy – when bloggers don’t disclose when they are getting paid for the post.
I don’t know if it’s the lawyer in me or the consumer, but it is so aggravating. AND it violates the law! The Federal Trade Commission (“FTC”) requires you to disclose when you are given compensation in exchange for an ad, or review, of a product. For example, when you see bloggers’ instagram posts about skinny tea, water, teeth whitening, and even clothes or jewelry. It doesn’t have to be specific language and you don’t need a lawyer to write it. Disclosing blog advertising can be as simple as a hashtag (#ad or #spon are popular) or short sentence. You just have to make it clear to the people reading your site that you were paid to do it.
Recently, instagram’s most followed celeb (Selena Gomez) posted a pic of her drinking some Coca-Cola. Selena is one of the faces of Coca-Cola’s share a song campaign, and she didn’t disclose that on her pic. Selena makes $550,000 PER INSTAGRAM POST. Does that change your opinion of her pic sipping some Coke? Maybe, maybe not. But aren’t you glad you at least have that knowledge?
Disclosing blog advertising and sponsorship is easy to do and so important – it could be the difference between an FTC investigation that gets both you and the brand in trouble, or a problem-free campaign.
pics: Angie Garcia
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