Law Outfits

DVF & Disclosing Blog Advertising and Sponsorship

July 25, 2016
DVF dress daniel wellington watch kate spade bracelet baublebar choker lafayette 148 new york white bag

I follow tons of blogger on social media. I love seeing their creativity, style, and supporting them in their journey.  But there is one thing that drives me crazy – when bloggers don’t disclose when they are getting paid for the post.

I don’t know if it’s the lawyer in me or the consumer, but it is so aggravating.  AND it violates the law!  The Federal Trade Commission (“FTC”) requires you to disclose when you are given compensation in exchange for an ad, or review, of a product.  For example, when you see bloggers’ instagram posts about skinny tea, water, teeth whitening, and even clothes or jewelry.  It doesn’t have to be specific language and you don’t need a lawyer to write it.  Disclosing blog advertising can be as simple as a hashtag (#ad or #spon are popular) or short sentence.  You just have to make it clear to the people reading your site that you were paid to do it.

Recently, instagram’s most followed celeb (Selena Gomez) posted a pic of her drinking some Coca-Cola.  Selena is one of the faces of Coca-Cola’s share a song campaign, and she didn’t disclose that on her pic.   Selena makes $550,000 PER INSTAGRAM POST.  Does that change your opinion of her pic sipping some Coke?  Maybe, maybe not.  But aren’t you glad you at least have that knowledge?

Disclosing blog advertising and sponsorship is easy to do and so important – it could be the difference between an FTC investigation that gets both you and the brand in trouble, or a problem-free campaign.

On another note, this DVF dress is so fun. I loved twirling around in it.  Paired it with this dope choker layered with a y necklace to spice things up a bit.  Everything is linked below.  Xo, AL

DVF dress daniel wellington watch kate spade bracelet baublebar choker lafayette 148 new york white bag

DVF dress daniel wellington watch kate spade bracelet baublebar choker lafayette 148 new york white bag

DVF dress daniel wellington watch kate spade bracelet baublebar choker lafayette 148 new york white bag

DVF dress and baublebar choker

[show_shopthepost_widget id=”1801036″]

pics: Angie Garcia

This post contains affiliate links 🙂

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  • Katie July 25, 2016 at 9:24 am

    This dress looks gorgeous on you! Thanks for sharing about disclosing sponsorship- it’s definitely important to blog legally!

    xoxo,
    Katie
    chicincarolina.blogspot.com

  • Natalie Keinan July 25, 2016 at 11:09 am

    I could not agree more! Luckily a lot of companies will require you to state you’re being paid for a post with #ad, #sponsored, or just a sentence stating you’ve teamed up with them, but I’ve had companies tell me NOT to disclose! I’m like, uhhh that’s against the law and no. Ha. Good for you!

    • thefashionbrief@gmail.com July 25, 2016 at 2:47 pm

      That’s so horrible that companies actually ask you not to disclose!! I bet the general counsel for those companies would NOT be happy if he/she heard about that haha.

  • Jenny July 25, 2016 at 12:16 pm

    Such a pretty dress! I agree, it’s so important to disclose no matter what. I have had brands request I didn’t so I stopped working with them immediately.

    xoxo, Jenny

    • thefashionbrief@gmail.com July 25, 2016 at 2:45 pm

      Thanks Jenny!! Good for you! That’s horrible that brands actually request that you don’t disclose!

  • Kayla || Keynotes from Kay July 25, 2016 at 1:27 pm

    I’m all too familiar with consumer protection regulation – I work in the field in DC!

    Kayla || Keynotes from Kay

    • thefashionbrief@gmail.com July 25, 2016 at 2:45 pm

      Awesome!! Does it drive you crazy as well when people don’t follow the regs?

  • Amanda @ Anchored to Sunshine July 25, 2016 at 1:35 pm

    I have the same watch! Love it!

  • Sami July 25, 2016 at 6:06 pm

    It especially irks me when the bigger bloggers do it! I know that there are times when they actually do pay for what they showcase (because that’s how I do it on my own Instagram) but sometimes it’s just so obvious but there’s no disclosure! Frustrating!

    xo
    Sami
    http://www.theclassicbrunette.com

  • Shauna July 25, 2016 at 9:11 pm

    1) this dress is super cute, great styling! 2)Yes it is super frustrating. I think sometimes people forget or don’t realize that even if you receive a product for free that it’s still sponsored and you still have to include that you received the object in exchange for a review.

  • Sharon Wu July 26, 2016 at 1:06 am

    Beautiful dress, babe! xo, sharon

    http://www.stylelullaby.com

  • Sarah Zerbe July 26, 2016 at 11:54 am

    I am in love with your dress!

  • Tiffani July 27, 2016 at 8:43 am

    I think it’s so important for people to have a disclosure statement when they’re being compensated in any way, for obvious reasons! It blows my mind when people don’t disclose!

  • Laura July 27, 2016 at 9:40 am

    I love this dress! DVF always has the best prints and fit for dresses!

    Laura B. | http://www.LauraWears.com

  • Meagan | Love by Meagan July 27, 2016 at 9:58 am

    If I could make as much bank as Selena does from my Instagram…dang. This dress is SO cute by the way!

    -Meagan | Love by Meagan

  • Annaliese July 27, 2016 at 2:38 pm

    Gorgeous dress!! And you’re so right about this! When you’re getting paid to post about something, it’s so easy to ad in a line to your blog post or a simple hashtag to a social media post!! I don’t understand why some bloggers don’t do it.

    xoxo A
    http://www.southernbelleintraining.com

  • Tori July 27, 2016 at 7:22 pm

    That dress is so cute! I love the tiers. I also hate when people on Instagram don’t disclose sponsored posts, but it annoys me to no end when it’s sponsored post after sponsored post after sponsored post.

    Tori
    http://www.mooretori.com

  • The Confused Millennial July 28, 2016 at 11:36 am

    Love this outfit! And I totally agree — disclosing sponsorship is super important but something that a lot of bloggers neglect to do. Thanks for sharing the legality of it!

  • Elana July 28, 2016 at 9:17 pm

    I can’t believe Selena makes that much per post. I guess Coke was happy that it was the most liked post ever on Instagram so far. I agree that it’s misleading when blogger’s don’t disclose sponsorships. I have noticed a lot more bloggers using #ad or #spon on social though.

  • Tiffany Khyla July 29, 2016 at 12:31 am

    I always always make sure that I disclose when a blog post is sponsored. I’m baffled that Selena makes that much on Instagram! Geez. Our society needs to switch out some priorities..

  • amy July 29, 2016 at 8:42 am

    This dress looks beautiful on you!! And so important that you shared the FTC disclosure with us! I feel like sometimes people forget that. Also, Selena makes 550,000 per IG post?! CAN SHE PAY MY TUITION PLZ?!

    xoxo
    Amy | Pastel N Pink

  • Danielle Randall August 1, 2016 at 10:41 am

    Thanks for the post insights! Totally Love the dress!

    xoxo Dani

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